RODRIGO LADEIRA
Professor
Federal University of Bahia (EAUFBA)
RODRIGO LADEIRA holds a Bachelor's Degree in Economic Sciences from the Federal University of Minas Gerais (UFMG) 1985, and also in Administration and Habilitation in Foreign Trade from the College of Management Sciences FCG/UNA) (1983), both in Belo Horizonte- MG- Brazil He received his Master's degree in Business Administration from the Federal University of Rio Grande do Sul (UFRGS) in 1994, and was awarded the title of best professional retail category in 1994, as a result of his dissertation and Ph.D. in Administration from the University of São Paulo (USP), evaluated at level 07 (maximum), under the guidance of Prof. Marcos Campomar, reference in marketing in Brazil Because he chose to study" consumer behavior in virtual environments, Rodrigo sought the most advanced in the subject of interest and allied the opportunity to obtain another international experience, attending for 06 months, what is called" sandwich doctorate "in" Vanderbilt University "in Nashville Tn, USA, researching under the guidance of" Donna Hoffman "and" Tom Novak ", major world references in the theme, which at the time, was unprecedented and trend (late 1990s and early 2000s ). Rodrigo also has extensive experience in the market, having worked for 15 years as Director of Foreign Trade and International Marketing Company, "International Business Winners", from 1985 to 2000, traveling worldwide in international trade negotiations and promotions in trade fairs on five continents. He speaks fluently English, French, Spanish and German. He is currently Adjunct Professor 4 of the Federal University of Bahia, (UFBA), at the School of Management, (Salvador- BA), and was Chief of the Department of Systems and Management Processes (DSPG) from August 2009 to September 2012. Currently Rodrigo is a Permanent Professor in the Academic and Professional Master of the NPGA, "Graduate Nucleus of Administration" of the Administration School of UFBA - Federal University of Bahia,, researching and teaching Marketing, SOCIAL MEDIA MARKETING, B2B relations and International Marketing Prof. Rodrigo also works as a permanent member in the CIAGS (Center for Development and Social Management) UFBA, researching, and teaching social marketing. He has extensive experience in the area of ​​Administration, with emphasis on Marketing Administration, working mainly on the following topics: consumer behavior, strategic planning, relationship marketing, retail, services, B2B relations and international marketing. He has participated in the main marketing events (Enanpad, EMA, CLADEA, and IFBAE) and retail (CLAV, Latin American Retail Congress) and Ibero American Congress of FGV São Paulo, since its first edition, both in Brazil and abroad, Presenter or evaluator. The Professor is a Post Doctor by New York University - NYU - New York,USA, rated among the "best" in the United States having lived in NYC form Aug2014 to August 2015, researching ​​Social Marketing. Rodrigo Ladeira undertook a one-month research visit at the University of Haway at Manoa in June 2015, where he began his research in the area of ​​Medical Decision Making, with Prof. Dr. Dana Alden. He is currently Adjunct Professor IV, in the area of ​​Marketing at the School of Administration of the Federal University of Bahia (EAUFBA), working in the Graduate School of Management (NPGA) in the Master, PhD and Postgraduate master's degree as a permanent member. He is also a permanent member of the Professional Doctoral Program of the CIAGS - UFBA