Inbound Marketing Specialist and Social Media Shark
Inbound Educators, USA
MRS. DANIELLE W RUSSELL
Inbound Marketing Specialist and Social Media Shark
Inbound Educators, USA
At the sprightly young age of 5, Danielle wrote her first novel. While that was the beginning of her content creating journey, the marketing flare didn't blossom until college at Michigan State University (Go Green!). While studying biochemistry and molecular biology, Danielle stumbled upon the discovery at her day job that depending on how she marketed her tip jar, she was much more prone to going home with extra cash or empty handed. Learning how to harness the power of marketing started out as a hobby but quickly exploded into a passion for the business world. Her first career move after graduating with a B.A. in Marketing and a Specialization in International Business, Danielle joined a product innovation and new product development marketing team. Her Inbound career didn't start until she was assigned to help develop a new website for this company and had to figure out how to promote it. Danielle immediately learned that she geeked out for websites and the whole Inbound Marketing universe, social media and data trends and forecasting in particular. The more she learned about search engine optimization, the user experience, email marketing, and integrating social media campaigns to strengthen brand awareness and to help people find her company in their buyer journey, the more she realized that Inbound Marketing was her calling. Today, Danielle works as an Inbound Marketing Specialist and Social Media Shark with an agile start up based out of Colorado Springs, CO, USA.