Annabelle is a Social Media and Performance Marketing Expert, who started her own digital agency in Dublin, Ireland in 2014. In 2015, she expanded and founded the identically name 42poies Gmbh Together with her business partner Ülrike Piesch"in Germany. www.42ponies.com
Before becoming an entrepreneur, she was social media lead for Microsoft Germany, where she developed, implemented and scaled Microsoft’s social media strategy from the ground up. After Microsoft, she joined digital agency 33 Digital, the social media and digital communication unit of Hotwire Germany as Director. She is sought after speaker on the topic of social business, social media and internal communication. Furthermore, Annabelle co-authored the book "Social Business: From Communities to Collaboration", published by FAZ publishing house. In 2013, she was selected as one of the "Top 30 under 30 PR professionals" by Germans PR Report.