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Call For Papers

The scientific committee of ICSMM’18 calls for quality state of the art papers that addresses the theory and practice of social media marketing in all dimensions focusing but not limited to the following topics:

  • Content Marketing
  • Cross Marketing Channels
  • Data Driven Marketing
  • Mobile Marketing
  • Cost-Effective Ways to Create Content and New Content
  • Strategies and tactics in social media marketing
  • Social Media Marketing Tools
  • Establishing CRM on Social Media
  • Social Media Marketing Ethics
  • Brand Equity and Social Media Marketing
  • Promotion and Social Media Marketing
  • Social Media Marketing Platforms Yesterday Today and Tomorrow
  • Analyzing social media marketing what works and what does not
  • The social media marketing funnel
  • Entrepreneurial social marketing
  • Buying Behavior in the social media
  • The role of artificial intelligence in Social Media marketing
  • Account Based Marketing
  • Customer Experience
  • Marketing Technology
  • Influencer Marketing
  • Employee engagement in social media marketing
  • Social Customer Services
  • Developing a loyal social media relationship
  • Brand Journalism
  • Social Media Marketing management
  • Social Media Marketing collaborations.
  • Digital marketing plan.
  • Traditional vs Social Media Marketing
  • Social Media Marketing Mix.
  • The Social Media Players.
  • Legal Issues In Social Media Marketing
  • Search Engine Optimization
  • Social Media Database
  • Other Topics on Social Media Marketing